Insights for Innovation IDEO U Final Project

Insights for Innovation IDEO U Final Project

The purpose of the class was to help solve the question of “how might we inspire households to adopt healthier eating habits” by acquiring insights into people’s eating habits. For this assignment I chose to observe a couple friend of mine as they prepared lunch in their kitchen, as well as a single mom and child as she got ready for the day and made breakfast. I interviewed my partner’s trainer to gather some insights into how a family made food choices. Lastly as an ’empathy challenge’ I calculated what it would be like to be unemployed and on a very tight budget, and gave myself an allowance of £12 for the week after deducting living expenses to see if I was able to eat healthily on such small budget.

Insights for Innovation is one of the required courses part of the Advanced Design Thinking certification by IDEO U.

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